Independent Business Advisory for Canadian Business Owners
Owner-side advice on growth, strategy, financing, succession, and selling or buying a business — with no commissions and no conflicts.
Advantage Advisory is an independent business advisory firm in Canada that advises private business owners on strategy, growth, valuation, succession, and buying or selling a business. We work only for the owner and take no commissions.
Business Advisory Services
- Business Strategy & Growth Planning — Set clear priorities, weigh growth options, and focus effort where it creates real value.
- Financial Performance & Profitability Review — Independent review of margins, cash flow, and costs.
- Business Valuation & Value Enhancement — Understand what your business is worth and improve the drivers buyers pay for.
- Succession & Exit Planning — Plan for stepping back—family, management, or outside buyer.
- Selling a Business — Owner-side sell-side advisory from preparation through negotiation.
- Buying a Business — Acquisition advisory and due diligence for owners and first-time buyers.
- Unsolicited Offer Review — Understand an unexpected offer and respond without losing leverage.
- Financing & Capital Raising Guidance — Independent perspective on debt, equity, and financing options.
Frequently Asked Questions
What does a business advisor do for a small or mid-sized business?
A business advisor gives owners an experienced, independent perspective on the decisions that shape the company — strategy, growth, profitability, financing, succession, and buying or selling. At Advantage Advisory we help you see the full picture, set priorities, and act with confidence. We work alongside your lawyer and accountant rather than replacing them.
How is an independent advisor different from a business broker?
A broker is usually paid a commission when your business sells, so their incentive is to close a deal. We charge flat fees or hourly rates and take no commissions or success fees. That means our only interest is giving you honest advice — including when not to sell.
How much is my business worth?
It depends mainly on sustainable earnings, risk, and how much the business relies on you. Buyers typically apply a multiple to normalized cash flow, and that multiple moves with things like customer concentration, recurring revenue, and management depth. We help you understand a realistic range and what would increase it.
I received an unsolicited offer — what should I do first?
Don't respond with a number or sign anything yet. Take time to understand who the buyer is, what the offer really includes, and what your business might be worth. An independent review helps you respond without giving away leverage.
When should I start succession or exit planning?
Ideally three to five years before you want to step back. That gives time to reduce owner dependency, strengthen financials, and improve value. Even if you have no plans to sell, having a plan protects the business if something unexpected happens.
Do you work with businesses across Canada?
Yes. Advantage Advisory (Canada) works with private business owners across the country. Most of our work is done remotely, with in-person meetings when they're useful.
How are your fees structured?
We charge flat fees or hourly rates agreed up front, based on the scope of the work. We never take commissions, equity, or success fees tied to a transaction. You always know what you're paying for.
Contact
Advantage Advisory (Canada) · Serving business owners across Canada · hello@advantageadvisory.ca · Book a Confidential Consultation